The best approach to explain what local Search engine optimisation is to put forward a typical example and from this you will most certainly know if your business or website should be using it. In short, should you be a local business and you target local people then you most definitely (see one size does not fit all below) need a local SEO service.
Think of the search engines for instance Google and Yahoo as “answer machines” - in other words their aim is to give the people who are making use of them the best possible answer for the search queries they are being asked. With this in mind if any individual using one of these search engines types in a phrase that could provide the search engine some idea as to your "intent" with regard to goods or services which you may be looking for in or around the local area to the place you are geographically in or searching against, then Google or Bing would give you back the most best matched search results intended for those terms.
So what determines if a local search takes place? Generally it is given away by the name of a city or local service. For example if you are searching for a builder in Wigan you could type in “Wigan Builder” or “Builder Wigan” then you may receive results similar to this:
The results in the image are local results, do not confuse these with paid (Pay Per Click) or natural results. Local Search engine optimisation results are organic as well however they are however more geared at giving the searcher the best local anwers rather than a national result.
Search engines make use of complicated formulae to figure out precisely what you mean when you search for anything. In the example we used earlier if you are logged into Google when you perform your keyword search then if we were to miss out portion of the phrase that references the location, for example, the bit which mentions Chester, and if you were to perform the search instead for “builders” or anything similar, the search engine would bring back those local services based on the location which you are currently in.
Search engines want to return the best result for the user and so they try to work out what you imply when you type something into them. Try it for yourself. Try typing in the word “installers” - by the way you don't have to do it with the quotes - and then you will notice that the results will typically be for window or shop fitters and installers. Try the same experiment if you find yourself in a different city or town and see what you get.
So what this means is, if your business targets local people then the chances are then you need local SEO in Bolton. The first action is to tell the search engines that you are a local business and we can perform this on your behalf. By doing this we are telling the search engines that your business is a local one and that your business targets people and businesses locally to yourself. From here we will promote your business throughout the best fit sections of the Internet on your behalf this makes sure people are given the best local results and that your company is prominently placed near the top of these search results. As a side effect of this brand awareness that we undertake you will also gain rankings in the general organic listings too.
What if you don't people coming to your house?
Of course you may be a local business but you do not want your address to appear in the search results. This could be true for a number of reasons, we understand you would like to keep these details private. This is ok, there are many other strategies which will get you great results to guarantee that you target the customer type that you want. We'd love to speak to you, let's start our relationship today, please call or email us so we can talk about how we are able to help you. Continue reading about this at our website http://seowigan.net or http://www.seobolton.com/
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